Cookie Policy
Last updated: 1 May 2025
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow the website to remember certain information about your visit — such as your language preference or whether you have already seen a notice — for a period of time.
Cookies are widely used and are generally harmless. They do not contain executable code and cannot access other data stored on your device.
2. How Eldermark Uses Cookies
The Eldermark website uses a small number of cookies for the following purposes:
- Essential cookies — required for the website to function. These cannot be turned off.
- Analytics cookies — these help us understand how visitors use the site, such as which pages are visited and how long a session lasts. The data is aggregated and does not identify you personally.
- Preference cookies — these remember your choices on the site, such as whether you have acknowledged our cookie notice.
We do not use cookies to serve advertising, to track you across other websites, or to build profiles linked to your identity.
3. Cookie Reference Table
The table below lists the cookies currently in use on this website:
| Cookie Name | Category | Purpose | Duration |
|---|---|---|---|
| em_cookie_consent | Essential | Stores your response to the cookie notice (accepted or declined) so it is not shown again. | 12 months |
| _ga | Analytics | Google Analytics identifier used to distinguish visitors. Data is anonymised and aggregated. | 24 months |
| _ga_* | Analytics | Google Analytics session state. | 24 months |
| _fbp | Analytics | Facebook Pixel identifier, used only if analytics is accepted. Helps measure website visits from ads. | 3 months |
| _uetsid | Analytics | Microsoft Bing Ads session identifier. Used to attribute site visits from search advertising. | Session |
4. Third-Party Cookies
Some cookies on this site are set by third-party services rather than by Eldermark directly. These include:
- Google Analytics — we use Google Analytics to understand general traffic patterns on our site. Google may process this data on servers outside Malaysia. Please refer to Google's own privacy documentation for further detail.
- Google Maps — our homepage includes an embedded map from Google Maps. When you view the map, Google may set cookies or use local storage in your browser. These are subject to Google's cookie practices.
- Facebook Pixel and Bing Ads — these are used only when analytics cookies are accepted. They allow us to understand in aggregate terms how visitors reach our site via advertising channels.
Eldermark does not control third-party cookies. If you wish to opt out, you may do so through the third party's own privacy or opt-out tools.
5. Your Preferences
When you first visit the Eldermark website, a notice at the bottom of the page invites you to accept or decline optional cookies. Essential cookies are placed regardless of your choice, as they are necessary for the site to work.
You may update your preferences at any time using the panel below:
Manage Cookie Preferences
Your current selections are loaded from your browser storage.
Essential Cookies
Required for basic site function. Always active.
Analytics Cookies
Help us understand how the site is used. Data is anonymised.
✓ Preferences saved.
Browser-Level Controls
All major browsers allow you to manage, block, or delete cookies through their settings. The method varies by browser; refer to your browser's help documentation for guidance. Please note that disabling all cookies may affect the functionality of this and other websites.
6. Cookie-Free Browsing
If you choose to decline all optional cookies, your visit to the Eldermark website will not be tracked for analytics purposes and no advertising-related cookies will be placed. The page will continue to function normally. You will still see the cookie notice on future visits if the preference cookie cannot be stored.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology or regulation. The version shown on this page is the current one. We recommend reviewing it periodically if you visit the site regularly.
8. Contact
If you have questions about how cookies are used on this site, please contact us:
- Email: [email protected]
- Phone: +60 7 3326 4815
- Address: 24 Jalan Tebrau, 80100 Johor Bahru, Johor, Malaysia